Natural Robotics at ln3Dustry fair – a view from an exhibitor

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Natural Robotics participated as exhibitor in the first ln3Dustry fair that happened in Barcelona from June 21st to 23rd.

This is our view from a small company perspective that exhibited during the three days.

Entrada In3Dustry

We are grateful with the Generalitat de Catalunya for promoting Catalan companies and letting us have some space in their stand (disclaimer: it was not for free and we followed an application and selection process).

One of the drawbacks for us was the layout of the exhibitors’ stands, different from the usual and it impacted us in particular. We were told in advance by the organizers and then found the evening before that the stand of the exhibitor next to us had a big wall mounted, within fair requirements. But we were out of direct sight from visitors.

Fortunately, the fair had a continuous flow of visitors, except at lunch time, and they were also finding our booth.

We were so busy we could not attend any of the presentations and panels that were happening in the Arena. It looked like a pretty busy agenda and in addition you could join the Maker area where other presentations were also held. That’s the only reason to have a three days event, because the exhibition could be walked through in one single day.

In3Dustry arena

We think the event could fit in two days for the current size of the exhibition, to have it more balanced. In fact we don’t know if many visitors repeated several days. Hopefully next year it gets better and bigger and three days are needed to see everything!

One thing that is amazing is that the majority of stands were showing hardware, but it was very difficult to find machines actually working, not even the big Jet Fusion from HP. We had the Delta Black 3D printer printing during the three days. In fact it was raising attention because the movements of a delta printer are quite different from others, and we showed it working at max speed also (500mm/s).

Natural Robotics stand

We didn’t take any risk with the VIT prototype, a low cost SLS 3D printer, due to the use of a powerful 40W laser and its lack of safety measures by now. It’s a prototype! In this case we were only showing the hardware.

The SLS prototype was presented to the public for the first time in the fair. We held its development quite in stealth mode up to that moment. And it had a very good welcome, both from companies that would be interested to distribute or resell it, and from people that already asked to make a pre-order.

The price point is still under decision due to the significant input received, the initial intention was around 10,000€. With a 250x250x250mm build volume and a 40W CO2 laser, these are quite good specs for the price.

The fair organizers Fira de Barcelona did a good job on segmentation of visitors. They were a majority of professionals, just the target of our company. We also appreciated the time spent with us at the end of the event to collect feedback and exchange our views.
To conclude, we have a very positive impression of the fair and the potential benefits it implies for our company in terms of contacts made, feedback obtained and sales leads initiated there.

The event is already scheduled for next year and we will participate for sure, hopefully with a bigger presence.

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